Classic. American. Snacks. Since 1921. No preservatives. 0 g trans fat. Naturally delicious. As tempting as our other flavors are (and they are tempting), sometimes you just need a plain chip. But when it's Wise, it's just plain delicious. These are the chips that built our company. Full of irresistible, all natural, honest-to-goodness flavor. Open up and share a bag. Whatever you're doing, everyone will have more fun when you bring along a bag of Wise. Wise guarantee. We pride ourselves on great tasting, quality snacks. www.wisesnacks.com.