You've Got Good Taste! Well, Hello There! The bag you're holding is bursting with mouthwatering Wise popcorn. Lightly air-popped, Wise is packed with whole grain, gluten free goodness that's insanely delicious. Our white cheddar is deliciously tangy with the perfect amount of savory sharp cheddar. Enjoy! Big Munch® The Classic American Snack Air Popped