The original. Since 1919. Exceptional glide for a close, comfortable shave with reduced irritation. In 1919, Barbasol invented the very first no brush, no lather, no rub-in shaving cream. Our thick and rich formula has been the American standard trusted by generations of men for a close, comfortable shave. Today, we celebrate this milestone with a fresh take on the original. Nourish & Moisturize: Fortified with aloe, coconut oil and shea butter to soothe and protect your skin. Fragrance includes crisp notes of citrus, calming essential oils and herbs that combine with an ultra-slick formula for a shave experience like no other! A little bit goes a long way! Paraben and phthalate free. Cruelty-free.